Industry 4.0: Communicating Strategically (17/4/18)

  Last week, our Media Relations and Public Affairs lecturer, Ms. Yesu mentioned that we were going to help out at a talk held by the Department of Communication and Liberal Arts (DCLA), it's called- Industry 4.0: Communicating Strategically. All of us got so excited.

  The day has finally come. When I step into the first class which is Law and Ethics in Communication, none of them notices my all-pink ensemble but the other girls in the Corporate Communication specialisation are wearing blue, black and white respectively. Am I the only one who didn't "coordinate" their dress code? My fellow batch mate, Zhi Wen, helps me to put on lipstick by Silkygirl to  finish up the look.

 We are excused from Law and Ethics in Communication class at 9.00am. The venue is just the other side of the classroom, it takes about five minutes to get there. The tables and chairs are set outside of LT 5. My job is the easiest- taking the student's attendance. I'm lucky to handle the attendance of my batch mates who are in PR project management specialisation.

  The seniors complement my all-pink ensemble, "Kar Marn, you look so pretty! I like the bows rest on your dress. Absolutely beautiful!" As the time of the talk nears, it's our turn to go in it has already started as scheduled. We have to enter by a back door but there is a flight steps, so it's a challenge for me to get in there. Luckily, I go through the entrance and I sit with one of the speakers, Ms. Kaur. She asked me which course I'm specalising in, "I'm specialising in Corporate Communication," I answer.

  Each of the speaker talks about how communication is transforming at a fast pace. From the olden days using pictures as a message to the devices we are using now as a medium of communication. In fact, we are considered as "journalists" as in "moving journalists" because whatever we posted on our social media sites will form an opinion to the public. In other words, we might be a  Key Opinion Leaders (KOL) because when an opinion is made, it means a lot to the public. Be careful of our contents when posting online.

  After the talk, everyone is served with refreshments and light snacks which had prepared earlier. For us student helpers, we get to have lunch at Gallery View with the speakers and the VIPs! One goal has achieved in my university life- being a student helper at big events like this. I'm looking forward to the next one, hopefully I can work together with the seniors.