Hey guys, Can’t Touch This Campaign is back! This time with the theme of Truth Be Told 2.0. Before we go a little further, let me tell you about what is Can’t Touch This campaign.
It was set up by students of PR Project Management and Corporate Communication from Department of Communication and Liberal Arts (Jan and Mar 2016 intake). The campaign was to raise awareness of anti-sexual harassment. They had a flashmob dance to kick off the event, poem showcase and maze challenge just to name a few.
Now they are back! But this time touching on the issues of bullying. Did you know? According to UNICEF Malaysia that 84% of children and teenagers are facing bullying issues. What is bullying? Bullying comes in various forms such as verbal, physical, social and especially online which is also known as cyber-bullying, which happen to youths nowadays.
I have personally been through bullying throughout my life- verbally, socially and online, you named it! Let me tell you about my experience on cyber-bullying. A group of my primary school mates (2009 class) created a hate group page on Facebook, they left nasty comments about me. Yes, I was really upset! After a few months, I thought to myself "Hey, what they did was really childish! They are bullying themselves, because you are not only hurting other people's feelings but yourselves as well,"
Hmm, that makes me wonder: How did the CTT team come up with the topic of bullying this time around? Maybe they got inspired by The Star in partnership with Setia on the recent National Kindness Week which was held in April?
What's in store for the CTT campaign team this time? Throughout the three-day carnival, they have henna paintings, pallet decorating, mystery book sales for only RM 5 and a race car too! Well, for the race car we can experience "digitally".
My favorite part of the activity is the pallet decorating. We can express our bullying experience through arts and crafts. What's more? It's a competition too! Post a picture of you and your masterpiece on your social media platform with the #TruthbeToldSU and #NotCool2BeCruel. The most likes gain on social media, you'll win a grand prize- a trip to a rock climbing theme park!
And I have a chance to sit-down with the PR spokespersons, Jia Deng and Mark, on why they decided to come back as a second time around and hold a gala night which is happening on Friday (8/6/18)!
Katelyn (K): What has made Can't Touch This Campaign to come back a second time around?
Jia Deng (JD): The successful of the first event of the campaign which came from the active participation of the students like you and me, we have decided to make a come back but this time we are focusing on bullying and to raise awareness about it.
K: How do you see bullying in the Malaysian society? Why the team decide to hold a dinner gala?
JD: Bullying is a big social issue in Malaysia, but sadly Malaysians see bullying as a social norm. Through this dinner gala, people will have a better understanding on the effects bullying. There will be special performances from MPO to interact with our guests, as in giving them to experience a feeling of bullying and going through the whole process as well.
K: What are the challenges that the team face throughout the campaign?
JD: It's the timing of booking a slot for the places of our activities. One advice for the juniors who are planning their future campaigns, book your slots early (laughs)!
K: On behalf of the team, what do you want to say for those who are being bullied?
JD: The most important thing is to be strong, stand up for themselves. Also, we can stand up for others too, we might change their lives.
K: Does bullying affect one's emotional state and mentality?
JD: Yes, definitely! Bullying does affect one's emotional state and mentality. Most people won't show it on the outside, but on the inside they are breaking down emotionally and mentally. That's why we have collaborated with BeFrienders KL to let the bullying victims know that it is alright to speak up and talk to someone who we really trust. Besides that, Befrienders KL is a help line for people who are going through tough times, they can be a listening ear when we have no one to turn to.
K: It's a wrap! Thank you so much for your time!
JD: Thank you for the interview.
I give you two words for bullying- not cool! It is not cool to be mean to someone. Bullying is not okay, it is not cool to be cruel! If we have courage and be kind to one another, we can create the goodness and magic around us.
For more information of Truth Be Told 2.0, follow these social media sites:
FB: Can’t Touch This
Twitter: @CantTouchThisSU
Instagram: @cttcampaign
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| Pallet decorating which we can express our bullying experience through arts and crafts (5 June 2018) |
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| Day 3: Strike a pose with the race car (6 June 2018) |
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